Our Story

LA stands for Love Always.

The significance of Love Always Boutique is to honor my two older brothers and sister that have passed on. I decided that any endeavor or venture I pursued in life would be in honor of them. They set an unmatched example of love, resilience, and passion by the way they lived each day.

The crowns in the logo are for my brothers and the angel wing represents my sister. In founding Love Always, it is my intention to carry their spirit of excellence in every service and product offered. L.A. has given me an outlet of expression and the opportunity to honor those that I love, while offering quality to all generations and every ethnicity.

My passion for all things beauty and glamour sparked an interest to try plus-size modeling. After pursuing and immersing myself in the industry, I realized that there was a completely different side to producing a certain look. It was this revelation while living in Atlanta that proved to me I was capable of anything that I put my mind to. Atlanta serves as a cultural hub and has inspired me to bring variety and quality to a promising niche market.

Being from Conway, it was on my heart and extremely important to set an example for the youth and those that will come behind me to pursue entrepreneurship in their hometowns. Our humble storefront in Conway is certainly not the last stop, so I encourage you all to be [you]rself and chase the dreams that scare you. I was terrified, but faithful to start L.A. 3 years ago. Now, here I am.

Enjoy the journey, for it makes you who you are and remember to Love Always! 

-Di’Anka Moton
Founder & CEO